How to Write an Artwork Description: Template and Examples
November 13, 2026 · 7 min read
Be seen as the artist you are.
A professional website for your work — presented in full quality, built to be found in Google and AI search, and sold under your own name.
Guided by leaders across art, technology, and law
The idea behind Digital Original
The foundation of your professional presence: one place where your work, story and sales build your name. Every artwork is presented as its official, full-quality digital version — and when you’re ready, your storefront lets you offer it as a digital work, a physical original, or both together as a phygital artwork.
For artists and photographers
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“Our future will see a shift in ownership, changing how art is collected and owned. Digital Original offers a seamless path into that shift.”
Kerstin Gold
Art market strategy advisor, author of the ART+TECH Report
Social media for reach. Portfolio platforms for exposure. Link-in-bio tools for navigation. Storefronts for sales. Your work is everywhere, but no single place truly represents you.
Digital Original gives your work one professional home.
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For artists working in any medium
The artist-authorized form of an artwork in digital space.
Whether created digitally or originating from a physical medium, every Digital Original is presented in full quality, attributed to the artist, and offered on the artist’s own terms.
How it works
Create your account
Sign up in seconds. No setup fees. Your space is ready immediately.
Create accountSet up your website
Choose your domain, add your name and bio. It looks like yours from day one.
Set up websiteUpload your artworks — images, video, series
Full resolution, Deep Zoom, video. Your work exactly as you made it.
Upload artworkPublish and share your website
Go live with one click. Share a link, connect your domain, and share it with collectors, clients and galleries.
Publish website


Beyond the basics
All of it is part of your website — no plugins, no second platform, no code.
Your work. Your rights.
You control when your work is private, public, or available for sale.
No. Digital Original is designed so artists and photographers can create, organize, and publish a professional website without writing code. Setup time depends on how much portfolio content you want to prepare.
Yes. You can connect a domain you already own on the Plus and Pro plans and publish under your own web address.
Digital Original supports high-resolution images, video, and 3D work. File sizes and upload limits depend on your selected plan.
Digital Original is a professional website platform built around the artist's identity and work. It combines portfolio presentation, search-ready pages, audience insights, a custom domain, and an optional storefront without placing the artist inside a shared marketplace catalogue.
Yes. Artists can offer eligible digital files, physical originals, and phygital works through a storefront inside their professional website. Each listing should clearly state what the buyer receives.
Digital Original creates search-ready artist and artwork pages with clear information that can help search engines and AI systems interpret your work. Indexing, rankings, inclusion in AI answers, audience growth, traffic, and sales are controlled by external platforms and cannot be guaranteed.
From the blog
Your Website Starts Here
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