Enter growing Digital Art market with zero risk by offering digitized artwork from your existing artists pool to your collectors, secured by the Digital Original Standard that maintains value over time for your collectors.
Publicly presented on Digital Art Mile during ArtBasel 2024
UFDA Page Visualization. The digital original of Victory by Waone
sold for 24K USDC in a live auction, secured by Digital Original technology.
The sale process
included the transfer of digital ownership rights to the collector.
The digital art market emerged only in 2016 as a technology preview aimed at owning unique visual objects via blockchain tokens. By 2021, the digital market’s turnover surpassed $25 billion, nearly 50% of that year’s physical art market sales.
Traditional Art Market Size
Digital Art Market Size
At Digital Original, we believe that within 10-15 years, the digital art market will surpass the physical art market by 130%. Galleries that leverage digital art growth will own the future of global art business by 2035.
Security. Stability. Trust.
Digital Original is software solution for galleries, that enables launching own digital art storefront and offering collectors digitized artwork of existing artists in Digital Original Standard through private or public sales and auctions.
A gallery can launch its custom designed Digitized Art Viewing Room & Store on its own domain name to ensure seamless collector experience with the gallery.
Stable USDC
100% Due Diligence & Verefication
Zero Risk
Regulated Circulation
Legal Right To Own
The same principles that apply to physical art ownership apply here — a ‘Right to Own’.
For digital assets, this introduces a new ownership format:
Right to Own Digital – is a reliable way of owning the digitally captured visualization of an idea that an artist expressed on a physical canvas, represented as a high-resolution digital image format.
Right to Own Digital is first granted by the artist or respective IP owner to the gallery, which then transfers ownership to the collector. Van Gogh’s artworks derive their value from the artist’s exceptional historical significance, rarity, scarcity, and cultural impact. Thus, owning an original Van Gogh — a unique and rare canvas — grants collectors exclusive rights to the physical object. Similarly, the right to own digital works encompasses elements of value and appreciation.
Kerstin Gold
Art market strategy advisor, author of the ART+TECH Report
Our future will undoubtedly see a shift in ownership preferences, which will most likely also have an impact on how art is collected and owned. This does not necessarily undermine the value of physical art; but it introduces a broader acceptance of digital and dual ownership. Digital Original provides here a seamless solution, inviting galleries, artists, and collectors to become involved in this transformative journey.
...and why its a perfect match for blue-chip galleries?
There are 10 pillars which make Digital Original unique:
Legal ‘Right to Own Digital’
Unlike typical digital art transactions, Digital Originals come with a right to own the digital artwork. This right is transferred through a signed document in which the artist, or their legal representative such as the gallery, formally assigns ownership to the collector.
Gallery Centered Approach
Digital Original is a solution for galleries, placing them at the center of all business components in the digital deal-flow.
NOT a platform
Digital Original is not a platform itself; rather, it is a solution that helps galleries launch their own platforms on their own domains, enabling direct connections with collectors and management of artworks—all under full control and security.
Real-World Auction and Deal-Flow Rules
Digital Original introduces the industry’s first ERC 721 smart contract that governs auctions and fees equivalently to real-world auctions, which artists, galleries, and collectors will find reassuring.
Volatility-Secured
All sales and auctions are conducted in stable USDC, which is pegged to the value of the U.S. dollar. This protects galleries and collectors from the speculative nature of Bitcoin and Ethereum.
Speculation-Proofed
To prevent artificial price inflation of Digital Originals, each auction and sale includes a programmatic 1-year cool-down period before a re-sale is allowed. This ensures that speculators cannot buy and immediately resell Digital Originals.
Due Diligence & Verification
Each artwork, gallery profile, and artist profile undergoes a thorough review by the Verification Team to ensure that all parties have the appropriate rights to represent and sell the Digital Original.
Baked by Real Art Market
Artist's works are traded in both physical and digital markets. Sales and auctions in the physical space bolster the price and value of Digital Originals, and the reverse is true as well. This synergy ensures that the value of Digital Originals will persist and grow alongside physical artworks.
Digital and Physical Originals are Equal in Value
A key principle of the Digital Original standard is that the value of the digital counterpart is not secondary or lesser than the physical original. Both serve as mediums that embody the artist’s original idea and the artist themselves. Therefore, at the moment of creation, the Digital Original and the Physical Original hold equal value.
Proprietary Digitalization Process
To ensure that the digital image file is of the highest possible quality, we have developed a specialized process called DLCT. This process guarantees the highest standards for image capture, resulting in an original RAW file with extremely high resolution, both in color depth and pixel density.
This 10 pillars of Digital Original form the foundation that makes it not just the best choice but the only solution tailored for blue-chip galleries and AAA collectors.
* Please note that every gallery submission is subject to thorough due diligence and verification. Submitted information must be accurate, and the gallery must be a real, existing entity.
Digital Original was publicly announced in June 2024 at the Digital Art Mile event during Art Basel 2024. Additionally, Digital Original was honored to be one of the sponsors of the first digital art-related event during Art Basel.
The concept of Digital Ownership has been introduced and welcomed by the community, with leading galleries taking the initiative in exploring the digital medium.
DIGITAL ORIGINAL
ERC 721
Audited by an independent auditor Blaize.tech
Date: June 28, 2024 / V 1.0
AUDIT PASSED 9.8/10
The key technology behind the Digital Original solution – the new ERC721 smart contract – has passed an independent audit by Blaize Tech, ensuring security and reliability for every Digital Original sale or auction.
Anna Filippova
Chief Executive Officer
Yuliia Berdiiarova
Head of Business Development
Yegor Shustik
chief operating officer
Vladyslav Husakov
Chief Technology Officer
Oleksandr Demyter
Product Designer
Ievgen Gensiurovskyi
Head of DO studio
Offer digitized artworks from your existing pool of artists to your collectors, ensured by the secure and legal Digital Original Standard that preserves value.
Stable USDC
Zero Risk
Regulated Circulation
Legal Right To Own
100% Due Diligence & Verefication
Publicly presented on Digital Art Mile during ArtBasel 2024 Digital Original was publicly presented on Digital Art Mile during ArtBasel 2024
From CEO, Anna Filippova:
“If you want to learn exactly how Digital Original benefits galleries by guaranteeing value, security, and privacy, book a 15-minute discovery call with me or one of our art professionals. I am confident that this call will lead you to decide to try it for your gallery.”
To learn more about our Digital Original Standard initiative— which aims to standardize the digitized art format and unite platforms, galleries, artists, and collectors under a unified approach—visit our community website:
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