Digital Art Sales Infrastructure
for Traditional Galleries
Expand your art fair presence with seamless digital art sales. From physical walls to digital wallets.
Story
In 2022, Solimán López encoded a manifesto into DNA, embedded it into a collagen ear sculpture, and buried it in an Arctic glacier. At Digital Art Mile during Art Basel 2024, he brought the project to life — blending physical presence with cutting-edge digital sales.
The Digital Art Mile
Challenge
At Art Basel, Solimán had 15 groundbreaking digital artworks but only 3 screens to display them. Most collectors never saw the full collection, and those who did had no way to purchase on the spot.
Core Challenges for Galleries:
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Limited Display Space
One screen isn’t enough. At fairs, space is restricted and your digital collection is mostly unseen.
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No Sales Infrastructure
Visitors love what they see — but can’t buy. No storefront, no payment flow, no tokenization.
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Technical Confusion
Collectors ask about wallets, ownership, minting — and your team may not have the answers.
Solution
We created a professional digital storefront connected to their physical display through QR codes. Visitors could browse the complete collection, view high-resolution artworks, and purchase directly through USDC payment processing.
Result
From 3 screens to full digital sales — live at Art Basel.
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Expanded Beyond the Screen
No more limits of 1–2 monitors. Solimán showcased his entire collection digitally and sold works that weren’t even visible at the booth.
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Infrastructure That Converts
Starfront enabled real sales on-site — with secure payments, instant minting, and full gallery control. No lost opportunities.
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No More Technical Guesswork
Collectors explored and bought without technical questions. Wallet setup, blockchain logic, and minting were handled behind the scenes.
Your Gallery Can
Do the Same
Present more. Sell smarter. Stay in control.
Starfront lets you turn any wall, booth, or event into a fully operational digital gallery — without the tech overhead.
How It Works — Set Up in 3 Simple Steps
Launch Your Digital Storefront in Minutes
Step 1
Set up Gallery storefrontStep 2
Add artworks and artistsStep 3
Sell & Get Paid
Perfect for last-minute installs — or year-round online display.
Key Features
Built for Professional Galleries
These features aren't just nice-to-have — they're designed for real gallery workflows.
Not Sure if It’s Right for You?
We’ll walk you through how leading galleries use Digital Original to sell digital works at fairs, online, and beyond — with full control, no technical hassle, and guaranteed royalties.
Yuliia Berdiiarova
Head of Business Development at Digital Original
Yuliia Berdiiarova
Head of Business Development at Digital Original
Book a free 15-minute discovery call with our team and see how easy it is to launch your own storefront.
Launch Your Digital Storefront in Minutes
No setup fees. No platform lock-in. Just your art — available to collectors, anytime.