How Global Shifts Are Transforming the Art Market in 2025

TL;DR

• Major regulatory changes like import licenses in Europe and tariffs in the U.S. are transforming how art is traded globally.
• Sustainability and logistics are becoming key focal points for the art world, with increased attention to carbon footprints and alternative shipping methods.
• The Middle East is emerging as a significant player in the global art market, offering new opportunities for collectors and galleries.

Introduction

The global art market in 2025 is undergoing seismic changes, driven by shifting regulations, evolving trade dynamics, and increasing calls for sustainability. A recent discussion featuring Tova Ossad, founder of Ossad Art Management, and hosted by Gareth Fletcher, explored these shifts in-depth. Covering everything from the implications of U.S. tariffs to the rise of the Middle East as an art hub, the conversation sheds light on how artists, collectors, galleries, and fairs are adapting to a rapidly changing landscape.

This article dives into the key insights and lessons from the discussion, providing actionable takeaways for those navigating the complex world of art logistics, trade, and regulation in 2025.

Who is Tova Ossad?

Tova Ossad is an international art logistics expert and the founder of Ossad Art Management. With years of experience advising galleries, auction houses, and collectors, Tova specializes in helping clients navigate the intricate world of customs compliance, regulatory shifts, and art transportation. Her deep understanding of logistics and her practical approach make her a trusted voice for anyone working in or engaging with the global art market.

In this conversation, Tova shared her expertise on regulatory transformations in the U.S. and Europe, sustainability challenges, and how businesses and collectors can adapt to the new rules of the game.

Key Insights from the Discussion

1. The Impact of U.S. Tariffs on the Art Market

The introduction of U.S. tariffs has significantly disrupted the art trade. Items categorized as antiques (over 100 years old) now face a 10% tariff, while paintings, drawings, and sculptures remain exempt. Tova explained that this discrepancy stems from how global trade commodity codes are structured, particularly under Chapter 97.

For galleries and collectors, this means factoring tariffs into their pricing and logistical planning. Tova also highlighted the role of temporary import bonds for art fairs, which allow galleries to bring works into the U.S. temporarily without incurring tariffs, provided they are exported back in their entirety.

Key takeaway: "If you're exhibiting in the U.S., understand the rule of origin and explore temporary import options to minimize costs."

2. European Import Licenses and Provenance Challenges

In 2025, the European Union implemented stricter import license requirements for artworks and antiques over 250 years old. These regulations demand detailed proof of provenance, including sales receipts, catalog entries, and exhibition histories.

Tova emphasized that the lack of clarity around these regulations has left many in the art world scrambling to comply. Auction houses, in particular, may face challenges as international buyers weigh the added administrative burden.

Key takeaway: "Provenance documentation is no longer optional - it's essential for both sellers and buyers."

3. The Middle East as a Rising Art Hub

The Middle East is positioning itself as a major player in the global art market. Events like Art Dubai are drawing international attention, offering a tax-friendly and culturally rich alternative to traditional markets like Europe and the U.S.

Tova noted that the region's investment in museums, galleries, and infrastructure makes it an attractive destination for collectors and galleries seeking new opportunities.

Key takeaway: "The Middle East’s art scene is thriving - keep an eye on its growing influence."

4. Sustainability and Logistics in the Art World

The art world's carbon footprint is a growing concern, particularly in logistics. Tova discussed the increasing adoption of sustainable shipping practices, such as using reusable crates, opting for sea freight instead of air freight, and exploring train transport in Europe. However, she pointed out that individual galleries and collectors must also prioritize sustainability to make a meaningful impact.

Key takeaway: "Sustainability in art logistics is no longer optional - it’s the future of the industry."

5. Navigating Economic Pressures

Rising costs - spanning everything from shipping to living expenses - are creating challenges for the art market. While the UK offers certain advantages post-Brexit, such as lower VAT rates for non-European buyers, the sector must do more to highlight these benefits and attract international trade.

Key takeaway: "Economic pressures require creative solutions, from leveraging tax advantages to rethinking shipping methods."

Hidden Gold: Why This Conversation Stands Out

What makes this discussion especially valuable is its practical, solutions-focused approach. Rather than simply outlining problems, Tova provided actionable advice for navigating complex issues like tariffs, provenance, and sustainability. Her insights are not limited to logistics experts - they are essential for artists, collectors, galleries, and anyone involved in the art trade.

For example, her emphasis on documentation ("Provenance is key") and alternative shipping ("Sea freight is a viable option") reflects a broader industry shift toward transparency and sustainability. Tova’s unique ability to demystify technical topics makes this conversation a must-read for anyone looking to stay ahead in a turbulent market.

Key Takeaways

1. U.S. tariffs are here to stay: Galleries and collectors must adapt, using tools like temporary import bonds to mitigate costs.
2. Provenance is critical: Ensure all documentation is in order for European imports, particularly for antiques and antiquities.
3. The Middle East is rising: Events and markets in the region are offering new opportunities for the global art trade.
4. Sustainability matters: Reusable crates, sea freight, and train transport are gaining traction as viable options.
5. Economic shifts require adaptation: Brexit and global cost increases demand creative solutions to maintain profitability.

FAQs

Q: How do U.S. tariffs affect digital art or NFTs?
A: Digital formats like NFTs are not currently subject to U.S. tariffs, but regulations may evolve.

Q: What are the requirements for proving provenance under EU import rules?
A: Documentation such as sales receipts, previous catalog entries, or exhibition histories is required for items over 250 years old.

Q: Are Middle Eastern art fairs worth attending for international galleries?
A: Yes, the Middle East offers tax-friendly policies, growing infrastructure, and a burgeoning collector base.

Q: What is the most sustainable way to transport art?
A: Sea freight and reusable crates are emerging as eco-friendly alternatives to air freight and single-use packaging.

Q: How can galleries navigate rising costs in 2025?
A: Focus on leveraging tax advantages, streamlining logistics, and exploring new markets like the Middle East.

Conclusion

The art market in 2025 is a complex, evolving landscape, but it also offers tremendous opportunities for those who adapt. From navigating tariffs and import licenses to embracing sustainability and exploring new markets, there are actionable steps for every stakeholder in the art world.

As Tova Ossad emphasized, "The art world thrives on creativity and adaptability - let’s focus on the positives and pave the way for a more sustainable future."

Source: "A Market in Flux – How Will Global Shifts Reshape the Art World?" - digitaloriginal, YouTube, Sep 12, 2025 - https://www.youtube.com/watch?v=So6W8EcR5OE

Use: Embedded for reference. Brief quotes used for commentary/review.