AAA Digital Art Asset that does not lose value

Enter growing Digital Art market with zero risk by offering digitized artwork from your existing artists pool to your collectors, secured by the Digital Original Standard that maintains value over time for your collectors.

Publicly presented on Digital Art Mile during ArtBasel 2024

* Demo of actual digitized Van Gogh ‘Irises’ available through Public Domain License at estimated price of 150 million USDC * Demo of actual digitized Van Gogh ‘Irises’ available through Public Domain License at estimated price of 150 million USDC

* Demo of actual digitized Van Gogh ‘Irises’ available through Public Domain License at estimated price of 150 million USDC

The Fastest Growing Market in The Last 120 Years

The digital art market emerged only in 2016 as a technology preview aimed at owning unique visual objects via blockchain tokens. By 2021, the digital market’s turnover surpassed $25 billion, nearly 50% of that year’s physical art market sales.

Traditional Art Market Size

Digital Art Market Size

At Digital Original, we believe that within 10-15 years, the digital art market will surpass the physical art market by 130%. Galleries that leverage digital art growth will own the future of global art business by 2035.

Zero Risk solution for Galleries to enter growing Digital Art Market

Security. Stability. Trust.

Digital Original is software solution for galleries, that enables launching own digital art storefront and offering collectors digitized artwork of existing artists in Digital Original Standard through private or public sales and auctions.


A gallery can launch its custom designed Digitized Art Viewing Room & Store on its own domain name to ensure seamless collector experience with the gallery.

  • Stable USDC

  • 100% Due Diligence & Verefication

  • Zero Risk

  • Regulated Circulation

  • Legal Right To Own

Zero Risk

* Demo of a custom gallery storefront located and managed on the gallery private domain name.

Why collectors will not lose money if they buy Digital Originals?

For the same reasons that stands behind physical art ownership – a ‘Right to Own’.

For digital assets there is a new exclusive irrevocable way of ownership:

Right To Own Digital

  • Exclusive

  • Irrevocable

  • Legally Binding

  • Perpetual

  • Rare

Right to Own Digital – is a legal, irrevocable, exclusive, and perpetual way of owning the digitally captured visualization of an idea that an artist expressed on a physical canvas, represented as a high-resolution digital image format.

Right to Own Digital is granted by the artist or respective IP owner to the gallery, which then transfers ownership to the collector. Van Gogh’s artworks derive their value from the artist’s exceptional historical significance, rarity, scarcity, and cultural importance. Therefore, owning a physical original of Van Gogh – a unique and rare canvas – grants collectors the exclusive right to the physical object. Similarly, the legal right to own digital works holds the same features of rarity, uniqueness, and perpetuity.

Kerstin Gold - Art market strategy advisor, author of the ART+TECH Report

Kerstin Gold

Art market strategy advisor, author of the ART+TECH Report

Our future will undoubtedly see a shift in ownership preferences, which will most likely also have an impact on how art is collected and owned. This does not necessarily undermine the value of physical art; but it introduces a broader acceptance of digital and dual ownership. Digital Original provides here a seamless solution, inviting galleries, artists, and collectors to become involved in this transformative journey.

How Digital Original is different from everyone else?

...and why its a perfect match for blue-chip galleries?

There are 10 pillars which make Digital Original unique:

  • 1

    Legal ‘Right to Own Digital’

    Unlike typical digital art transactions, Digital Originals come with a legally binding, exclusive, and irrevocable right to own the digital artwork. This right is transferred through a signed document in which the artist or their legal representative formally assigns ownership to the collector.

  • 2

    Gallery Centered Approach

    Digital Original is a solution for galleries, placing them at the center of all business components in the digital deal-flow.

  • 3

    NOT a platform

    Digital Original is not a platform itself; rather, it is a solution that helps galleries launch their own platforms on their own domains, enabling direct connections with collectors and management of artworks—all under full control and security.

  • 4

    Real-World Auction and Deal-Flow Rules

    Digital Original introduces the industry’s first ERC 721 smart contract that governs auctions and fees equivalently to real-world auctions, which artists, galleries, and collectors will find reassuring.

  • 5

    Volatility-Secured

    All sales and auctions are conducted in stable USDC, which is pegged to the value of the U.S. dollar. This protects galleries and collectors from the speculative nature of Bitcoin and Ethereum.

  • 6

    Speculation-Proofed

    To prevent artificial price inflation of Digital Originals, each auction and sale includes a programmatic 1-year cool-down period before a re-sale is allowed. This ensures that speculators cannot buy and immediately resell Digital Originals.

  • 7

    Due Diligence & Verification

    Each artwork, gallery profile, and artist profile undergoes a thorough review by the Verification Team to ensure that all parties have the appropriate rights to represent and sell the Digital Original.

  • 8

    Baked by Real Art Market

    Artist's works are traded in both physical and digital markets. Sales and auctions in the physical space bolster the price and value of Digital Originals, and the reverse is true as well. This synergy ensures that the value of Digital Originals will persist and grow alongside physical artworks.

  • 9

    Digital and Physical Originals are Equal in Value

    A key principle of the Digital Original standard is that the value of the digital counterpart is not secondary or lesser than the physical original. Both serve as mediums that embody the artist’s original idea and the artist themselves. Therefore, at the moment of creation, the Digital Original and the Physical Original hold equal value.

  • 10

    Proprietary Digitalization Process

    To ensure that the digital image file is of the highest possible quality, we have developed a specialized process called DLCT. This process guarantees the highest standards for image capture, resulting in an original RAW file with extremely high resolution, both in color depth and pixel density.

This 10 pillars of Digital Original form the foundation that makes it not just the best choice but the only solution tailored for blue-chip galleries and AAA collectors.

Why you can TRUST
Digital Original?

Digital Original was publicly announced in June 2024 at the Digital Art Mile event during Art Basel 2024. Additionally, Digital Original was honored to be one of the sponsors of the first digital art-related event during Art Basel.

The concept of Digital Ownership has been introduced and welcomed by the community, with leading galleries taking the initiative in exploring the digital medium.

  • Anna Filippova and Yuliia Berdiiarova on stage with Q&A session of Digital Original during Digital Art Mile event. Basel, Switzerland. (June 2024).
  • Left to right: Yuliia Berdiiarova, Raina Valentine (Pace), Anna Filippova, at Basel, Switzerland (June 2024).
  • Left to right: Anna Filippova, Josh Baer (The Baer Faxt), Yuliia Berdiiarova, at Seoul, Korea (September 2024).
  • Left to right: Yuliia Berdiiarova, Anna Filippova, Kerstin Gold, at Basel, Switzerland (June 2024).
  • Anna Filippova and Yuliia Berdiiarova on stage with Q&A session of Digital Original during Digital Art Mile event. Basel, Switzerland. (June 2024).
  • Anna Filippova and Yuliia Berdiiarova on FRIEZ Seoul 2024. Seoul, Korea. (September, 2024).
  • Left to right: Elizabeth Markevitch, Yuliia Berdiiarova, Anna Filippova, Basel, Switzerland (June 2024).
  • Endorsed by Stellar Board of Advisors

  • Kerstin Gold

    Kerstin Gold

    Art market strategy advisor,
    author of the ART+TECH Report

    LinkedIn

  • Gareth Fletcher

    Gareth Fletcher

    Director of Art and Technology AT
    Sotheby's Institute of Art

    LinkedIn

  • Elizabeth Markevitch

    Elizabeth Markevitch

    founder of ikonoTV

    LinkedIn

  • Sylvain Levy

    Sylvain Levy

    dslcollection cofounder
    by Dominique and Sylvain Levy

    LinkedIn

  • Polina Ivko

    Polina Ivko

    Esq. Partner Adwar Ivko

    LinkedIn

Led by Passionate Team of Art & Tech Experts

Enter Growing Digital Art Market with Zero Risk

Offer digitized artworks from your existing pool of artists to your collectors, ensured by the secure and legal Digital Original Standard that preserves value.

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    +1k
  • Stable USDC

  • Zero Risk

  • Regulated Circulation

  • Legal Right To Own

  • 100% Due Diligence & Verefication

Zero Risk

Publicly presented on Digital Art Mile during ArtBasel 2024

Anna

From CEO, Anna Filippova:

“If you want to learn exactly how Digital Original benefits galleries by guaranteeing value, security, and privacy, book a 15-minute discovery call with me or one of our art professionals. I am confident that this call will lead you to decide to try it for your gallery.”

To learn more about our Digital Original Standard initiative— which aims to standardize the digitized art format and unite platforms, galleries, artists, and collectors under a unified approach—visit our community website:

Visit digitaloriginalstandard.org